The greatest advertising quotes of all time

“When executing advertising, it’s best to think of yourself as an uninvited guest in the living room of a prospect who has the magical power to make you disappear instantly.” –John O’Toole

“The time has come when advertising in some hands has reached the status of a science.” -Claude C Hopkins

“The difference between the almost right word and the right word is the difference between the lightning bug and the lightning. -Mark Twain

“If it doesn’t sell, it isn’t creative.” –David Ogilvy

“Advertising is what you do when you can’t go see somebody. That’s all it is.” –Fairfax Cone

“The simplest definition of advertising, and one that will probably meet the test of critical examination, is that advertising is selling in print.” –Daniel Starch

“Let’s say you have $1,000,000 tied up in your little company and suddenly your advertising isn’t working and sales are going down. And everything depends on it. Your future depends on it, your family’s future depends on it, other people’s families depend on it. Now, what do you want from me? Fine writing? Or do you want to see the goddamned sales curve stop moving down and start moving up?” –Rosser Reeves

“You Are One Sales Letter Away From Being Rich ” —Gary Halbert

“The real fact of the matter is that nobody reads ads. People read what interests them, and sometimes it’s an ad.” –Howard Luck Gossage

“I have learned that any fool can write a bad ad, but that it takes a real genius to keep his hands off a good one.” –Leo Burnett

“The most common trouble with advertising is that it tries too hard to impress people.” –James Randolph Adams

“Advertising in the final analysis should be news. If it is not news it is worthless.” –Adolph S. Ochs

“In our factory, we make lipstick. In our advertising, we sell hope.” –Peter Nivio Zarlenga

“The philosophy behind much advertising is based on the old observation that every man is really two men – the man he is and the man he wants to be.” –William Feather

“People don’t buy from clowns.” –Claude C. Hopkins

“Every time a message seems to grab us, and we think, ‘I just might try it,’ we are at the nexus of choice and persuasion, that is advertising.” –Andrew Hacker

“A good ad should be like a good sermon: It must not only comfort the afflicted, it also must afflict the comfortable.” –Bernice Fitz-Gibbon

“If an ad campaign is built around a weak idea – or as is so often the case, no idea at all – I don’t give a damn how good the execution is, it’s going to fail.” –Morris Hite

“The product that will not sell without advertising will not sell profitably with advertising.” –Albert Lasker

“Advertising is totally unnecessary. Unless you hope to make money.” –Jef I. Richards

“Asked about the power of advertising in research surveys, most agree that it works, but not on them.” –Eric Clark

“Promise, large promise, is the soul of an advertisement.” –Samuel Johnson

“Many a small thing has been made large by the right kind of advertising.” –Mark Twain

“If I were starting life over again, I am inclined to think that I would go into the advertising business in preference to almost any other. The general raising of the standards of modern civilization among all groups of people during the past half century would have been impossible without the spreading of the knowledge of higher standards by means of advertising.” –Franklin D. Roosevelt

And as much as I would like to quote the many brilliant and proven lessons I have learned from the greatest copywriter to ever live. Gary Bencivenga. I have been sworn to secrecy. But I will be happy to put them to work for you.